The "VOTE" Poster series depicts relevant voting statistics through typographical infographics. They are designed to be hung up around college campuses at staggered times, to slowly build up the overall message.
Make It Count is a national brand, but advertising elements can be easily edited to tailor to a state campaign. Additional campaign components include button packs—one for you, one for the friend you vote with, a voting shirt, chalk advertising, and social media presence.
A series of emotions were designed to be used throughout the campaign, highlighting the range of emotions one can feel during an election season. The smiley takes center stage to bring a sense of optimism to a topic that can often seem overwhelming and stressful. This, paired with bold typography, is reminiscent of signage used for protests across our nation's history.
