The primary logo was inspired by Quetzalcoatl, the serpentine god of chocolate in Aztec mythology.
A secondary logo was created to emphasize legibility. Circular movement was incorporated to create a sense of cohesion with the primary logo.
Quecoa was a group project featuring the talents of Calli Schanzenbach and Joshua Flatten. This page features sections that I was the head designer on—logo, packaging, collateral, and web design.
